Autohome x Land Rover - Barcolana

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ADVENTURE, STYLE, AND PASSION. BETWEEN LAND AND SEA
LAND ROVER IS PRESENT!!

The 52nd edition of the Barcolana, the largest and oldest sailing regatta in the world, had Land Rover as Gold Sponsor, thus re-emphasizing its vocation in combining style and nature, land and sea. Alongside Autohome, who reaffirmed in an exceptional context the collaboration with the “myth” of the world off-road.

ADVENTURE, STYLE, AND PASSION. BETWEEN LAND AND SEA
LAND ROVER IS PRESENT!!

The 52nd edition of the Barcolana, the largest and oldest sailing regatta in the world, had Land Rover as Gold Sponsor, thus re-emphasizing its vocation in combining style and nature, land and sea. Alongside Autohome, who reaffirmed in an exceptional context the collaboration with the “myth” of the world off-road.

From 3 to 11 October, the Gulf of Trieste was animated by the numerous events that served as a prestigious outline of the Barcolana. The event recorded over 30,000 attendances on the pier of Trieste and in other locations in the city, an extraordinary result that reconfirmed the Barcolana the largest sailing event on the calendar. The target audience is also important: enthusiasts of the sea, sports, and adventure, very interested in Land Rover proposals.

Eyes on the majestic Defender 110, strategically located in the Land Rover lounge exhibition area, right in the heart of the event: the Bersaglieri Pier. A presentation made even more appealing thanks to the Autohome tent dedicated specifically to Land Rover, which enhanced the emotional impact of the vehicle. There was also the novelty: the long-awaited Defender 90, ready to launch new adventures on the routes of every continent.